Your privacy is important. Period.

We want to be as clear as possible about what data we collect, how we use it, and what we do to protect it.

How we keep your data safe

We have established security protocols for our services and practices. As part of these protocols, we encrypt sensitive data, including anything that could identify you. We regularly monitor, scan, and test for vulnerabilities in our production systems. Access to our databases is limited, and employees who have access must complete ongoing privacy and security training.

What kind of data we collect

When you use Unroll.Me, we collect some basic contact information to get your account set up. We also set up connections with the email accounts you authorize us to access so that we can make Unroll.Me work. These connections allow us to collect information from your transactional emails, like:

Email subscriptionsEmail subscriptions
Purchase receiptsPurchase receipts
Travel reservations & booking-related emailsTravel reservations & booking-related emails
Shipping confirmations & online shipping returnsShipping confirmations & online shipping returns
We are not interested in your personal emails. Our algorithms and processes are designed to focus on commercial and transactional emails.

How we use your data

Unroll.Me is owned by Rakuten Intelligence, a market research organization that provides businesses with insights into industry trends, corporate performance, and the competitive landscape. When you sign up for Unroll.Me, we share your transactional emails with Rakuten Intelligence, who helps us de-identify and combine your information with that of over 5.5 million users, including Rakuten Intelligence’s shopping panel. Once that information has been de-identified and processed, we are able to do a ton of cool stuff. Here are a few examples:

Who we share information with

We sell our market research products to companies that want to learn more about their business, their markets, or their competitors. We also sell our products to other businesses that want to learn about company or market trends for investments, research or other business purposes. Our customers are Fortune 500 companies, household brands, investment companies, and other businesses that want to answer questions like:

Does free shipping work?
Does free shipping work?
What types of people are likely to buy my products?
What types of people are likely to buy my products?
Who are the rising stars in my industry vertical?
Who are the rising stars in my industry vertical?

A few of our current and former customers include:

We also share information with our parent company, service providers, and business partners. But, as we said earlier, we are not interested in your personal emails, and our systems are not designed to use or share that information. Want to learn more? Check out our Privacy Policy and Terms of Service pages.

Our commitment to transparency

It is our responsibility to let you know what data we collect and how we use it. And we don’t take this responsibility lightly. We have a dedicated Chief Privacy Officer, and an internal task force whose primary focus is improving and communicating our privacy practices, so we can be transparent with you.

If you have any questions, concerns, or want anything further explained, please reach out to us: support@unroll.me.

A message from Chris Lin, Chief Privacy Officer

Hi, I’m Chris.

As Chief Privacy Officer, I am responsible for reviewing how Unroll.Me collects, uses, and protects your data, and communicating our privacy practices to you, our users.

Throughout my career, I’ve worked with a variety of data companies and have spent a lot of time working with different teams to think about the data they are collecting and using, with the goal of being good stewards of the data we collect and to clearly explain to our users what we are doing with this data.

I have always asked our engineers and product designers to think about privacy first, and not as an afterthought. And to handle users’ personal information as they would want their own to be handled.

But enough about me. Privacy is about you, and we want your feedback. We work hard to adopt industry best practices, but if you think we can do better, let us know.

In the meantime, if you have any questions or suggestions about data or privacy, don’t hesitate to reach out. Thank you for using Unroll.Me.

Talk soon,
Chris Lin