Your privacy is important. Period.

We want to be as clear as possible about what data we collect, how we use it, and what we do to protect it.

How we keep your data safe

We have established security protocols for our services and practices. As part of these protocols, we encrypt sensitive data, including anything that could identify you. We regularly monitor, scan, and test for vulnerabilities in our production systems. Access to our databases is limited, and employees who have access must complete ongoing privacy and security training.

What kind of data we collect

When you use Unroll.Me, we collect some basic contact information to get your account set up. We also set up connections with the email accounts you authorize us to access so that we can make Unroll.Me work. These connections allow us to collect information from your transactional emails, like:

Email subscriptionsEmail subscriptions
Purchase receiptsPurchase receipts
Travel reservations & booking-related emailsTravel reservations & booking-related emails
Shipping confirmations & online shipping returnsShipping confirmations & online shipping returns
We are not interested in your personal emails. Our algorithms and processes are designed to focus on commercial and transactional emails.

How we use your data

Unroll.Me is owned by Rakuten Intelligence, an e-commerce measurement business that provides companies with insights into industry trends, corporate performance, and the competitive landscape. Unless otherwise restricted by your email provider, when you sign up for Unroll.Me, we share your transactional emails with Rakuten Intelligence, who helps us de-identify and combine your information with that of millions of users, including Rakuten Intelligence’s shopping panel. Once that information has been de-identified and processed, we are able to do a ton of cool stuff. Here are a few examples:

Who we share information with

We sell our measurement products and datasets to companies that want to learn more about their business, their markets, or their competitors. We also sell our products to other businesses that want to learn about company or market trends for investments, research or other business purposes. Our customers are Fortune 500 companies, household brands, investment companies, and other businesses that want to answer questions like:

Does free shipping work?
Does free shipping work?
What types of people are likely to buy my products?
What types of people are likely to buy my products?
Who are the rising stars in my industry vertical?
Who are the rising stars in my industry vertical?

A few of our current and former customers include:

We also share information with our parent company, service providers, and business partners. But, as we said earlier, we are not interested in your personal emails, and our systems are not designed to use or share that information. Want to learn more? Check out our Privacy Policy and Terms of Service pages.

Our commitment to transparency

It is our responsibility to let you know what data we collect and how we use it. And we don’t take this responsibility lightly. We have a dedicated Chief Privacy Officer, and an internal task force whose primary focus is improving and communicating our privacy practices, so we can be transparent with you.

If you have any questions, concerns, or want anything further explained, please reach out to us:

A message from Chris Lin, Chief Privacy Officer

Hi there,

It’s been nearly a year since I joined as Chief Privacy Officer. It seems like my first day was just yesterday, and when I look back on everything our team has accomplished in the area of consumer privacy and data security, it’s no surprise that the time went by so quickly.

You may have seen some of the changes we have made to our app on the front end. For example, we introduced a new signup process that includes a very short, readable explanation of the data we collect as part of our service and how we use it. For those who are interested in additional information, we added a “How We Use Your Data” page that illustrates (literally) our approach to data collection and usage. We put more descriptive language in our privacy policy, again, in an effort to provide as much information as we can to users about our approach to data collection and usage. But that’s not all.

We have also been hard at work behind the scenes! While we always had an approach that secures user information in transit and at rest, we thought we could do better, and took on projects that focused on data minimization, streamlining access controls, and improving backend processes. Our capstone? Undertaking a comprehensive security audit that prepares us for ISO certification!

We’re proud of the work we’ve done so far, and from experience, we know that our work on privacy and data security is a journey. Where will this journey take us? We expect to be ready to re-open our service for European consumers and are already hard at work to enhance consumer choice as we prepare for the California Consumer Protection Act (CCPA) to go live.

We hold firm to the belief that you should be in the driver’s seat when it comes to making smart choices about sharing your personal information. To that end, we are intently focused on building tools that allow you to easily exercise this choice.

Your opinions matter. Your voice matters. And we want to hear it.

Please reach out to me if you have any questions or would like to join in on the conversation about data privacy. We will continue to hold true to our commitment to be transparent with you today and always. Thank you for using Unroll.Me.

Talk again soon,