Your privacy is important. Period.

We want to be as clear as possible about what data we collect, how we use it, and what we do to protect it.

How we keep your data safe

We have established diligent security protocols for our services and practices. As part of these protocols, we encrypt sensitive data, including anything that could identify you. We regularly monitor, scan, and test for vulnerabilities in our production systems. Access to our databases is limited, and employees who have access must complete ongoing privacy and security training.

What kind of data we collect

When you use Unroll.Me, we collect some basic contact information to get your account set up. We also set up connections with the email accounts you authorize us to access so that we can make Unroll.Me work. These connections allow us to collect information from your transactional emails, like:

Email subscriptions
Purchase receipts
Travel reservations & booking-related emails
Shipping confirmations & online shipping returns
We are not interested in your personal emails. Our algorithms and processes are designed to focus on commercial and transactional emails.

How we use your data

Unroll.Me is owned by Rakuten Intelligence, a market research organization that provides businesses with insights into industry trends, corporate performance, and the competitive landscape. When you sign up for Unroll.Me, we share your transactional emails with Rakuten Intelligence, who help us de-identify and combine your information with that of over 5.5 million users, including Rakuten Intelligence’s shopping panel. Once that information has been de-identified and processed, we are able to do a ton of cool stuff. Here are a few examples:

We tell data stories

Graph of how online wine is growing more seasonal

Your data, together with the data of millions of other panelists, helps us discover interesting things about what’s trending in e-commerce, like which demographic is buying the most fidget spinners in the U.S. (It’s not who you’d expect). We also use this data to tell stories like:

Which company is dominating the food delivery market? (Hint: they are “Uber” good at it.)
How much online alcohol delivery grew in 2017 (did you guess 32.7?)
How much do Fenty Beauty buyers spend online? (Five times more than the average online cosmetics buyer!)

As part of our business, we share these insights through reports that we create and datasets that we provide. (We’re big data nerds, in case you haven’t noticed.) If you like data too, check out the Rakuten Intelligence blog for more stories.

We create market research products

Graph showing coffee consumption by age

Our market research products help companies better understand who their customers are, what their competition is doing, how to better operate their business, what’s trending, and what investments to make. Our research products do not include personally identifiable information. Through Rakuten Intelligence data, our clients can answer questions like:

What is Amazon’s market share for online home goods -- and how far behind are other online retailers?
Which online luggage retailer grew nearly 200 percent from 2017 to 2018?
If someone adds beer to their order, do they buy more additional groceries?

To learn more, check out Rakuten Intelligence’s full-suite of market research products.

Who we share information with

We sell our market research products to companies that want to learn more about their business, their markets, their competitors. We also sell our products to other businesses that want to learn about company or market trends for investments, research, or other business purposes. Our customers are Fortune 500 companies, household brands, and other businesses that want to answer questions like:

Does free shipping work?
What types of people are likely to buy my products?
Who are the rising stars in my industry vertical?

A few of our current and former customers include:

We also share information with our parent company, service providers, and business partners. But, as we said earlier, we are not interested in your personal emails, so our algorithms and processes are designed to focus on commercial and transactional emails. Want to learn more? Check out our Privacy Policy and Terms of Service pages.

Our commitment to transparency

It is our responsibility to let you know what data we collect, and how we use it. And we don’t take this responsibility lightly. We have a dedicated Chief Privacy Officer, and an internal task force whose primary focus is improving and communicating our privacy practices, so we can be transparent with you.

If you have any questions, concerns, or want anything further explained, please reach out to us.

A message from Chris Lin, Chief Privacy Officer

Hi, I’m Chris.

As Chief Privacy Officer, I am responsible for reviewing how Unroll.Me collects, uses, and protects your data, and communicating our privacy practices to you, our users.

Throughout my career, I’ve worked with a variety of data companies and have spent a lot of time working with different teams to think about the data they are collecting and using, with the goal of being good stewards of the data we collect and to clearly explain to our users what we are doing with this data.

I have always asked our engineers and product designers to think about privacy first, and not as an afterthought. And to handle users’ personal information as they would want their own to be handled.

But enough about me. Privacy is about you, and we want your feedback. We work hard to adopt industry best practices, but if you think we can do better, let us know.

In the meantime, if you have any questions or suggestions about data or privacy, don’t hesitate to reach out. Thank you for using Unroll.Me.

Talk soon,
Chris Lin