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About our company

Unroll.Me is part of Rakuten Slice, whose market research organization Rakuten Intelligence provides the world’s leading brands, retailers, and marketers e-commerce insights to help them better understand market and consumer trends. When you sign up for Unroll.Me, you become part of Rakuten Intelligence's online shopping panel.

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What We Do With Your Data

We don't charge you for Unroll.Me because Rakuten Slice, which owns Unroll.Me, measures e‑commerce through a technology that automatically recognizes commercial emails and extracts purchase information from them.

Rakuten Slice strips away personal information– your name, email, address, anything that could identify you – to build anonymized market research products that analyze and track consumer trends. We respect your privacy and don’t share your receipts, emails or any of your personal information with our clients as part of our business model.

To see how Rakuten Intelligence uses this data, take a look at the Rakuten Intelligence blog.

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