Privacy Policy

Updated January 2023

Unroll.me is a service that is designed to help you manage your email inboxes through features that, for example, manage your email subscriptions, suppress spam, and consolidate promotional, transactional and other commercial emails that you receive (the “Service”). Unroll.me is part of Nielsen Consumer LLC (NielsenIQ), based in Chicago, Illinois.

As the controller of the personal data that is processed in connection with your use of the Service, NielsenIQ is committed to handling your data in an open and transparent manner and protecting your privacy.

This privacy policy describes:

• the information we collect through our websites and apps;
• how we use this information;
• to whom we disclose it; and
• and how we protect it.

This privacy policy also provides you with information about:

• how you can request to access, stop the collection of, or delete your personal information (information that can be used to locate or identify you);
• how to opt-out of the use of your personal information in our measurement products and datasets; and
• where to go if you have questions about our privacy practices.

Quick Links

What Information We CollectHow We Collect This InformationHow We Use Collected InformationInformation That We DiscloseHow We Protect Your InformationRestrictionsYour Choices and RightsRights of California ResidentsDuration of ProcessingTransfers of InformationLinks to Other SitesUpdates to Our Privacy PolicyHow to Contact Us

As part of our Services, we collect the following information:

• identifier information such as your name and email address;
• information about your subscriptions, commercial transactions and the promotions that you receive by email; and
• information about your interaction with our website and apps including for example, technical details about the devices you use with our Service (such as IP address or other device identifier), usage information and statistics about your interaction with our websites, the URLs of our web pages that you visit, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, platform type, and other information about how you use our Service.

We collect information from you in several ways:

• you directly provide us with some information
• you authorize us to collect other types of information, and
• we automatically collect certain types of information.

Information you provide us: When you register for the Service, you provide us with basic contact information, such as name and email address. You may also provide us with information when you interact with us, such as:

• when you sign up for email alerts,
• subscribe to receive information,
• complete a survey, or
• seek customer support.

From time to time we will request additional information from you so that we can provide you with a specific offer, function, or feature.

Information you authorize us to collect: When you register for our Service, we ask you to provide us with access your email account(s), which permits us to process your subscriptions, commercial transactions, registration confirmations, and the promotions that you receive by email. You authorize this access by agreeing to this privacy policy and providing any consent required by your email provider.

Information that we automatically collect. We may automatically collect information about the way that you use or interact with our Service.

Here are some of the types of automated data collection that occur when you use our sites:

Web Browsers: When you visit one of our websites, your browser automatically sends us your internet protocol (“IP”) address so that the web pages you request can be sent to your computer or device. We use your IP address to determine additional information, such as whether the computer or device has ever been used to visit our site before, which site features were used most often, and how much time was spent on a page.

Cookies: We automatically collect information through “cookies,” which are text files placed on your device’s hard drive when you visit websites. Cookies can enhance your online experience by saving your preferences while you are visiting a particular site. We use cookies to help us manage and understand how you use our website. For example, we use cookies for authentication purposes, to measure session activity on the site, and to determine which areas and features of the site are the most popular. If you wish to disable cookies, you can do so by adjusting the settings for the browser that you use. If you do choose to disable cookies through your browser, you will not be able to take full advantage of all our site features.

Web Beacons and Log Files: We may use “web beacons” (also known as internet tags, pixel tags, tracking pixels, and clear GIFs) on pages of our websites. These web beacons allow third parties to collect information such as the IP address of the device, the URL of the web page, the time the page was viewed, the type of browser used, and any additional information in cookies that may have been set by the third party. The information is typically collected in log files, which generally track traffic on our websites. We use web beacons to manage the content we present and for analytical purposes (such as understanding our users, and how they interact with our site, and assisting us in managing and improving our site and Service). We do not attempt to identify individual users through this information.

What type of Cookies do we Use?
The website/mobile app might use both first-party cookies (which are set by the website being visited) and third-party cookies (which are set by a server located outside the domain of our website and apps.

Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as settings, logging in or filling in forms. These cookies do not store any personally identifiable information and are placed by us in connection with our legitimate interests in delivering the essential functionality of our website. You can set your browser to block or alert you about these cookies but some or all parts of the website might not work as intended.

Performance Cookies
These cookies allow us to count visits and identify traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors navigate the website. Any information collected by these cookies is usually aggregated and cannot be used to identify you. If you do not allow these cookies, we will not know when you have visited our website and will be unable to improve the website and apps performance based upon your participation as a user.

Functional Cookies
Functional cookies are mostly used to enhance the performance of a website as without them certain functions may not be available. Functional cookies are not vital for a website to run, but they allow recording of user preferences and settings. These cookies enable the website to provide enhanced functionality and personalization. These cookies, which may be set by us or by third-party providers whose services we have added to our website, collect information about your choices and preferences and your usage of the website.

Targeting Cookies
These cookies may be set through our website by our advertising partners to build a profile of your interests and to market products and services to you on third-party website or to measure and to track the effectiveness of our marketing efforts so that we can tailor our advertising more effectively.

How do I manage cookies?
You can manage website cookies and other tracking technologies in your website browser and, depending on your device, from your device settings. If you do not wish to have data collected from your device by tracking technologies, web browsers and mobile settings might allow you to decline the use of cookies and/or similar tracking technologies. If you choose to change your settings, you may find that certain functions and features will not work as intended. All browser and device settings are slightly different, so to manage cookies and other tracking technologies, you should refer to the relevant settings within your browser or device

If you'd like to remove or disable cookies through your browser or mobile device, you may refer to your browser's documentation or mobile device settings since the settings and steps for managing cookie preferences are usually browser or device specific.

Cookies used on our website/ mobile application

Functional Cookies

We may update the list of Cookies used on this list from time to time in accordance with our updates to the Privacy Policy.

Do Not Track Browser Signals. At this time, our Service does not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions. However, you may be able to change your privacy preferences regarding the use of cookies and similar technologies through your browser, as described above.

Please note that if there are features of our Services that are provided by third parties, those parties also may use automated means of data collection that are subject to those third parties’ privacy notices and policies.

Information you provide us: We use the information that you provide us to:

• bring you our email management service,
• allow you to create and manage your account with us,
• contact you about updates to and offers connected with the Service,
• provide you with customer service and technical support, and
• provide you with important notices about the Service.

Information you authorize us to collect: When we access your email account, we use this access to:

• perform the functions of the Service, such as unsubscribing you from unwanted subscriptions and creating a “roll-up” of other subscriptions and/or transactions;
• authenticate you as part of our security processes;
• develop and offer new services; and
• tailor content as part of our Service such as in our roll-up summaries

Additionally, unless otherwise restricted by your email provider, we use this access to support our e-commerce measurement business.

Measurement Products and Datasets: We access information from transaction-related emails that you receive to develop and prepare measurement products and datasets with the assistance of, and in combination with, data that is available to: our parent company, our affiliate companies, and other trusted business partners. Examples of the transaction-related emails that we or our trusted business partners process include purchase receipts, sales receipts, delivery confirmations and returns, subscription confirmations and cancellations, registration confirmations, transaction summaries and the like. We also access information from promotional emails sent to you to report on trends in offers and other marketing and advertising being sent by email.

Data security and privacy are a priority for us, and with the assistance of our parent company, our affiliated companies and other trusted business partners, unless otherwise restricted by your email service provider:

• we undertake a process that is designed to obscure or replace directly identifiable information with a unique identifier;
• we may further combine or aggregate this information with other information available to us or our trusted business partners; and once the information is processed, and
• we use this processed information as part of our e-commerce measurement products and datasets

The measurement products and datasets that we prepare is provided to Fortune 500 companies, household name brands, investment companies, and other businesses for purposes such as:

• understanding industry and business trends;
• improving the goods, services or offers provided to customers;
• improving business operations;
• understanding the competitive landscape;
• understanding where to make investments; or
• gaining other business insights.

Information we automatically collect: We use the information that we automatically collect (through web browsers, cookies, web beacons and pixels) so that we can:

• tailor content within our Service, such as in roll-up summaries;
• provide users with access to our website, app, service, or feature;
• better understand our users, their interests and preferences; and
• develop, deliver, and improve the services we offer.

We disclose the information we collect to our parent company and service providers, who help us with the processing and storage of your data and otherwise operate and improve our Service.

Additionally, unless otherwise restricted by your email provider, we disclose the information that we collect to:

• our parent company, who helps us develop measurement products and datasets;
• our affiliated companies, who enhance our measurement capabilities and theirs by combining the information that we collect with other information available to them;
• service providers and trusted business partners that work with us to develop and resell measurement products; and
• customers (including third parties and affiliates) that have access to our measurement products and datasets

We may also disclose information about you:

• if we are required to do so by law or legal process,
• to law enforcement authorities or other government officials,
• when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity, or
• if necessary to protect the vital interests of another individual.

Additionally, we reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. This Privacy Policy will apply to your personal information that is shared with (before and after the close of any transaction) or transferred to the new entity.

We maintain administrative, technical and physical safeguards to protect your personal information from accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing. This includes the necessary physical, electronic and managerial procedures designed to protect data integrity, access and use. Please note that no method of transmission over the Internet or method of electronic storage is 100% secure. As a result, we strive to protect your personal information but cannot ensure or warrant the security of your information against any possible loss or unauthorized access.

This said, no data transmissions through the internet or via mobile devices, or even the physical transfer of information, can be guaranteed to be completely secure. We cannot fully eliminate all security risks associated with personal information. As such, we do not ensure or warrant the security of any data or information you transmit to us, and you do so at your own risk.

For users that signed into this Service through their Gmail account, Google restricts third parties from using its API tool to access Gmail account information ("Your Google User Data"). This restriction will not apply to other Gmail users that sign up by providing us with an app password that was generated specifically as part of Google’s two-factor authentication process.

To determine whether you are subject to this restriction, please go to the settings page of your Unroll.Me dashboard which can be accessed here.

Additional Limits on Use of Your Google User Data: The following limits apply to information that we collect and process after June 1, 2019:

Notwithstanding anything else in this Privacy Policy, if you provide the Service with access to the following types of Your Google User Data, the Service’s use of that data will be subject to these additional restrictions:

The Service will only use access to read, write, modify or control Gmail message bodies (including attachments), metadata, headers, and settings to provide you with the Service and will not transfer this Gmail data to others unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets. The Service will not use this Gmail data for serving advertisements. The Service will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for the Service’s internal operations and even then only when the data have been aggregated and anonymized.

If you wish to access or request deletion of your personal information, you can do so by editing your information in the Settings section of our dashboard.

We will provide you with the ability to access certain information we have about you in the Settings section of our dashboard after you have logged into our app.

You can also choose not to give us the information we request, as described in the “Information You Provide to Us” section of this policy.

In some cases, you can stop or limit the information we collect by automated means. Please review the sections of this policy titled “Information Collected by Automated Means” to learn more about how you may be able to stop or limit our receipt of that information.

Depending on your U.S. state of residence, including specifically users in Colorado, Connecticut, Utah, and Virginia, you may have the right to request details about the Personal Information that we hold about you in a portable format and the right to request that we update or correct your Personal Information

If you are interested in exercising one or more of the rights described above, please submit a request to us by clicking here.

In addition to submitting a request or exercising your choices through the Settings section, You may also delete your account by following these instructions.

As an alternative to exercising your choices through the Settings section or your dashboard, you may also exercise and amend your choices (including access, delete, and opt-out) by sending an email to us as specified in the “How to Contact Us” section below.

Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum your email address as well as completion of the required fields on the webform located here. You may designate an authorized agent to make a request on your behalf by having the agent complete the webform located here. We do not knowingly sell personal information of minors under 16 years of age

Please note that we will not discriminate against you if you choose to exercise any of the above-listed rights available to you under applicable law. In some cases, if you decide not to provide information, we will not be able to provide you with access to the site you requested, or we may not be able to provide you with the service, feature or information you requested. For example, We are unable to delete your information without also deleting your account.

If you are located in the European Economic Area or the United Kingdom, you have the following additional data protection rights:

• You can object to processing of your personal data,
• You can ask us to restrict processing of your personal data,
• You can request portability of your personal data or
• You can request deletion of your personal data

You can exercise these rights by please filling out the form located here and providing the verification information as stated on the form, or by contacting us using the contact details provided under the “How to Contact Us” heading below.

Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. You can withdraw your consent by using the go to the data subject access request page and submitting a request or by contacting us using the contact details provided under the “How to Contact Us” heading below.

You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area are available here.) We would, however, appreciate an opportunity to address your complaint before you approach the supervisory authority so please contact us in the first instance with any complaints you may have by sending an email.

Legal Basis For Using EEA, UK Personal Data:

If you are located in the European Economic Area or United Kingdom, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. Usually, we rely on the following legal bases to process your personal information:

• Consent: We process your personal data based on the consent you provide us when you register for our service.
• Fulfillment of Contract: We will process the information you provide or make available to us to provide you with the Service.
• Legal obligation: In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person. If we ask you to provide personal information to comply with a legal requirement, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the How to Contact Us section of this Privacy Policy.

This section contains disclosures required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CPRA”), and applies only to “personal information” that is subject to the CPRA.

In this section, "sell" and "sale" means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's personal information by the business to a third party for valuable consideration. This means that We may have received some kind of benefit in return you’re your personal information, but not necessarily a monetary benefit.

In this section “Share,” or “shared,” means sharing, disclosing, or otherwise making available your personal information to a third party for cross-context behavioral advertising, but not necessarily a monetary benefit.

Sensitive Personal Information. Under the CPRA the contents of your email are classified as sensitive personal information. Therefore, the transaction-related emails that you authorize us to collect by signing up for the service might generally be considered sensitive personal information under the CPRA. We may also collect sensitive personal information relating to your health, sex life, or sexual orientation, if such information is contained in the transaction-related emails that you authorize us to collect by signing up for the service.

Personal Information We Collected. As further set forth in the chart below, in the past 12 months, we have collected, the following categories of California consumers’ personal information.

Personal Information We Sold or Shared. As further set forth in the chart below, in the past 12 months, we have sold or shared the following categories of California consumers’ personal information.

Personal Information We Disclosed. As further set forth in the chart below, in the past 12 months, we have disclosed the following categories of California consumers’ personal information.

Your Rights Regarding Personal Information. California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

• The right to know what personal information the business has collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about you;
• The right to request that we delete the personal information we have collected from you or maintain about you.
• The right to correct inaccurate personal information that we maintain about you.
• The right to opt out of our sale(s) or sharing of your personal information. Please note that if you opt out of certain types of sales or sharing, we will be unable to provide you with the services that rely on such sales or sharing.
• The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.
• The right to limit the use of your sensitive personal information to only that which is necessary for providing you products or services.

We may actively process your personal information so long as you are active in our Service. We may, however, store your information for up to 7 full years after the date that you terminate your account in order to prepare the measurement products and services if you are participating in our measurement panel, and where we have an ongoing legitimate business need to do so (for example to respond to a query you requested or to comply with applicable legal, tax, audit and other requirements). Where we are able, we store this information pseudonymized or anonymized form. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

As part of our international operations, we may transfer information about you to a jurisdiction where we do business.

These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective). However, we have taken appropriate safeguards (such as contractual commitments) to require that your personal information will remain protected in accordance with this Privacy Policy. For data transfers to entities in countries that have not been deemed to provide an adequate level of protection by the European Commission, we may use specific contracts promulgated by the European Commission, such as the Standard Contractual Clauses. Alternatively, in certain circumstances, we may transfer your personal data on the basis of a specific derogation or exemption recognized under applicable data protection law. For further details relating to the transfers described above and the adequate safeguards used with respect to such transfers, please email us at privacy@unroll.me. To learn more about NielsenIQ’s group of companies, please click here.

We may provide links to other sites for your convenience and information. These sites may be operated by organizations not affiliated with Unroll.me, so we cannot control and are not responsible for their content, operation, or privacy practices. Those organizations may have their own privacy policies, which we strongly suggest you review if you use other sites. This Notice does not apply to those sites, even if we link to them or they link to us.

This privacy policy may be updated periodically to you to reflect changes in our information practices or relevant laws. We will indicate at the top of the policy when it was updated. Substantial changes to this policy will be effective 30 days after posting. Please review this policy any time you access or use our sites to make sure you have reviewed the most recent version.

If you have any questions or comments about this privacy policy or if you would like us to update information we have about you or your preferences, please contact us at privacy@unroll.me.

Alternatively, if you reside in the EEA/UK, please write to us at: