Biography of Jojo Hedaya

Learn more about Unroll.Me's CEO Jojo Hedaya

Jojo Hedaya is the Chief Product and Consumer Officer for Rakuten Intelligence, leading the product strategy and development for the company’s consumer brands. As a founder and CEO of the company, his entrepreneurial spirit, vision, and business acumen were major drivers behind Rakuten Intelligence’s acquisition of the company in 2011.

Jojo has been dreaming up new business ideas since he was a teenager. He enrolled in Brooklyn College, during which time he created Unroll.Me with his co-founders. In just a few years, Unroll.Me became a smash success, with the iOS app getting a top rank in the App Store.

Jojo has a passion for developing thriving office cultures and mentoring his employees to be the best versions of themselves. He has spoken at various entrepreneurial-themed events including The Hybrid Conference and Startup Grind, and is a frequent speaker at local and community events. In his spare time, Jojo enjoys watching the Knicks, traveling, and spending time with his wife and young son.