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About our company

Unroll.Me is part of Slice Technologies, whose market research organization Slice Intelligence provides the world’s leading brands, retailers, and marketers e-commerce insights to help them better understand market and consumer trends. When you sign up for Unroll.Me, you become part of Slice Intelligence's online shopping panel.

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What We Do With Your Data

As a means of keeping our service free, Slice Technologies, which owns Unroll.Me, measures e-commerce through a technology that automatically recognizes commercial emails and extracts purchase information from them. Our technology is designed to ignore personal email, which does not help us measure market trends.

Slice strips away personal information– your name, email, address, anything that could identify you – to build anonymized market research products that analyze and track consumer trends. We respect your privacy and don’t share your receipts, emails or any of your personal information with our clients as part of our business model.

To see how Slice Intelligence uses this data, take a look at the Slice Intelligence blog.